Digital Marketing

When it comes to online shopping, Princess Polly is one of the first websites I click on to. When you mention the name Princess Polly most Australian teens and young adults would have heard of it. There is no misconception that Princess Polly is one of a leading retailer in Australia with a global reach. Princess Polly started operations in 2005 as a brick and mortar store in the Gold Coast (Gallantway 2020). In 2010, Wez and Eirin Byrett, founders of the brand launched the digital website and realised that online sales were overtaking the physical store sales. This was the start of their retail empire. So what were the next steps? They wanted to take advantage of their online presence, build a loyal following whilst increasing sales and exporting products internationally. How were they able to do this? It's simple. Digital marketing communications. Princess Polly's digital presence has been the catalyst in establishing a successful fashion label and here is why. Website Presen...

Froggy Ads 2021 Amazon Amazon is one of my favourite websites up to date. Everything you could imagine; they would have the products for you. With that being said, Amazon has rapidly established itself as one of the most successful digital businesses in the world, selling basically everything from books to furniture to food on the website. Starting as a bookstore, Amazon expanded and provided a marketplace space for both buyers and sellers. So, what makes Amazon so successful? Let's look at Amazon's business model. Amazon has grown into a complex digital ecosystem with a portfolio of business models. Amazon's business model initially was based on eCommerce and now incorporates cloud computing, entertainment, music, meal deliveries etc. (Fox 2020).  Business Strategy Hub 2018 The image above shows the business model canvas for Amazon. This entails the basic framework of the organisation's key aspects, values and structure which what make Amazon the business they are toda...

LookSmart 2019 I believe we can all agree that the COVID-19 outbreak has shifted business and consumer perceptions in the past year. E-commerce businesses and the use of digital marketing are taking advantage of the pandemic and taking over the shopping industry. Let's start off by discussing the fundamentals of digital marketing.  What is the definition of digital marketing?  Well, digital marketing is the promotion of brands through promotional interactions such as search engine optimisation, social media, and display ads in order to connect with their target and potential customers. Electronic gadgets like televisions, mobile phones, tablets, and desktop computers are used to accomplish this. E-commerce businesses have benefited immensely from digital marketing in terms of raising brand awareness and encouraging people on a global scale to buy their products or services online. Consumers have gained more convenience as a result of e-commerce businesses providing more produc...